“At MiT5, the most recent in MIT’s series of Media in Transition conferences, Dr. Thomas Pettitt of the University of Southern Denmark theorized that participatory cultures signal the imminent closing of what he called “the Guttenberg parenthesis.”
According to that theory, we are witnessing a return to the cultural norms that prevailed before the advent of mechanically printed texts. In those oral and folk cultures, practices such as adaptation, appropriation and recombining – what hip-hop calls “sampling” – were not only accepted but lauded. The printing press brought a new regime, in which individual printed works were held to be utterly unique and an author’s ownership sacrosanct. But now, according to theorists such as Dr. Pettitt, new digital technologies are spinning the wheel back to its pre-Guttenberg position (closing the parenthesis), and cultural production will be understood once again as a dynamic, collective process rather than the work of a single lonely genius, laboring alone in a garret.” — from “Harry Potter Obsession” by Victoria Loe Hicks in the Dallas Morning News July 8 2007.
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“Dr. Henry Jenkins, director of MIT’s Comparative Media Studies program, describes the conjunction of canon (Ms. Rowling’s books) and fanon (the fandom’s creative output). The latter comprises not only thousands of fan Web sites in a host of languages, but innumerable blogs, podcasts, MySpace pages, YouTube entries, academic conferences, fan conventions and other activities devoted to all things Potter.
Merely as repositories of promotional material generated by the official Potter franchise – press releases and other news tidbits, printed articles, publicity photos, video clips, etc. – the major fan sites’ archives would fill Hogwarts’ Great Hall.
But what’s truly jaw-dropping is the sheer mass and variety of fan-generated content: essays and forums analyzing the books’ most minute details, endless plot speculation, multiple genres of fanfic (fan-written fiction employing Ms. Rowling’s characters), fan art, manips (manipulations of images via Photoshop and similar programs), music videos that combine photos and film clips into original narratives accompanied by appropriate pop tunes, filks (humorous song lyrics about the characters, set to pop tunes) and original wizard rock (yes, according to www.wizrocklepdia.com, there are more than 200 wizard rock bands, from Aberforth Dumbledore and the Nannies to the Wonky Cross).
With the exception of wizard rock, most types of content – fanfic or filks, for instance – are staples of late 20th-century fan culture, dating back at least as far as the original Star Trek. But Dr. Jenkins, who has parsed the meaning of the digitally enhanced Potter fandom more closely than any other scholar, sees in it a prime example of an emerging “participatory culture.” In such a culture, Dr. Jenkins blogged, “what might traditionally be understood as media producers and consumers are transformed into participants who are expected to interact with each other according to a new set of rules which none of us fully understands.” — from “Harry Potter Obsession” by Victoria Loe Hicks in the Dallas Morning News July 8 2007.
