From Wikipedia, the free encyclopedia.

Visual culture is a field of study within cultural studies focusing on aspects of culture that rely on visual images. Among cultural studies theorists working with contemporary culture, this often overlaps with film studies and the study of television, although it can also include video game studies, comics, traditional artistic media, advertising, and any other medium that has a crucial visual component.

http://en.wikipedia.org/wiki/Visual_culture

Major work on visual culture has been done by W. J. T. Mitchell, particularly in his books Iconology and Picture Theory. Other writers important to visual culture include Stuart Hall and Slavoj Zizek.

Visual culture is related to visual sociology. There is debate over how art history and visual culture are distinct from one another.